Privacy and optional analytics

Updated October 22, 2026. No More Crumbs is a Smartland packaging project. The homepage and separate direct-signing page collect voluntary support for asking cereal companies to evaluate the prototype.

Support signatures and email confirmation

Signing on the homepage requires your first name, email address and explicit agreement to the displayed support statement. On the separate direct-signing page (/sign-g9.html), only email and explicit agreement are required; first name is optional. Country or region and the cereal company you would like to evaluate the concept are optional on both pages. We save these fields with the statement version, consent and confirmation records, signature status, and campaign/source and referral information used to understand how people reached the campaign.

Email and any first name provided are used to confirm and administer the support statement. We send a confirmation email with a link that expires after 30 minutes. A submission remains pending until that link is used. The email also includes an optional campaign-sharing link and a withdrawal link. Signing does not automatically subscribe you to a newsletter.

Your name and email are not published or given to cereal-company executives. Aggregate support may be shown to them. The public count includes email-confirmed, non-quality-flagged signatures, with one record per email address after trimming whitespace and converting it to lowercase. Email confirmation shows access to a mailbox, not independent verification of a person's identity. See the signature-counting method and limitations.

Withdrawing support

Use the withdrawal link in your confirmation email to withdraw your support. The record is marked withdrawn and no longer contributes to the confirmed-signature count; this does not automatically delete the stored record. For data-removal questions, or if you cannot find the link, contact vadim.k@smartland.com.

Earlier prototype-feedback research

The following describes the separate feedback instruments used before the support campaign, not the current signature form.

The site records browser-session identifiers, assigned explanation, source tags and referrer, playback diagnostics, saved responses, optional clarity ratings and optional comments. Browser storage keeps the explanation assignment and helps limit duplicate responses. This is separate from Google Analytics. Declining optional analytics does not prevent you from watching or responding. Please keep personal information out of comments.

Optional updates from earlier feedback forms

If you request prototype updates, your email is saved for that purpose. It is not required for a response, does not determine whether your answer counts, and is not sent to Google Analytics by this integration.

Packaging partnership inquiries

If you submit a packaging partnership inquiry, we save your name, company, email, area of interest, optional note and a limited source tag so we can review and follow up about that request. An inquiry does not subscribe you to consumer prototype updates. Contact details and notes are not sent to Google Analytics by this integration.

Optional wording test

The separate direct-signing page (/sign-g9.html) does not load or enroll visitors in this wording test or link its new signatures to the test. People may naturally visit both pages; the two sources are not an isolated-person comparison.

The current homepage offers a separate, unchecked wording-test option below the headline and signing shortcut. It is independent of Google Analytics and is never required to sign. If you opt in before interacting with the form or video, we randomly show one of two messages using the same layout, video, support statement and form. A random browser identifier and your testing choice are stored until November 12, 2026 at 16:00 UTC (at most 22 days). The test currently accepts new assignments until November 5, 2026 at 16:00 UTC. An expired identifier is removed when you next visit.

We store the assigned message, first measured display time, limited source tags from the URL, and a link to a new signature submitted from that browser. This lets us count saved submissions and qualifying email confirmations within seven days of first display. Form names and emails are not copied into the experiment tables or sent to Google by the test. Results describe consenting browser identifiers, not unique people or all visitors. Measurement requires the canonical website, browser storage, and Web Locks support; clearing storage or choosing again after withdrawal can create a new identifier. Visitors may briefly see the original message while assignment loads. People choosing during a visit can have more prior exposure; those results are reported separately from returning consenting browsers.

Uncheck the wording-test option to stop new experiment measurement and linking and remove its browser identifier. Global Privacy Control and Do Not Track also prevent new measurement. Previously saved experiment records and links remain for audit and aggregate reporting; existing links can reflect later confirmation, withdrawal or quality changes. Contact us for data-removal questions. The older g7 test is closed and is not combined with this new cohort.

Optional Google Analytics

If you choose Allow analytics, the site loads Google Analytics and uses analytics cookies to measure page visits and acquisition sources. Earlier feedback pages also instrument video engagement and neutral response completion. Google receives technical browser and device information as part of providing Analytics. We do not send your email, written comments, answer direction, or our feedback-session identifier to Google through the custom analytics events.

The Google tag is blocked before consent and when analytics is declined. Advertising storage, advertising user data and advertising personalization stay disabled. The integration respects browser Global Privacy Control and Do Not Track signals. Your analytics choice is saved in this browser for up to 180 days. You can change it using Privacy settings below; declining stops further collection through this integration and removes its analytics cookies from this site.

Read how Google uses information from sites that use its services. Browser or network blocking may prevent analytics from loading even if you allow it.

Evidence limits

Consented Analytics visits are only a subset of visitors. They are not representative consumer demand. The project database remains the source for signature status and separate research records. Page visits, video views and historical feedback are not counted as support signatures.

Questions or removal requests

Contact vadim.k@smartland.com about support signatures, project data or prototype-update emails. Provide enough context to locate the record without sending sensitive information. Anonymous feedback may not be identifiable without its browser-session context.

Return to the email-only support form · Campaign homepage · Signature and feedback methods